College News

Industry Academia Interaction - Business Studies Students with Paragon International LLC

04 December 2018

Date : November 29, 2018 (Thursday)
Time : 8 30 to 10 am
Venue: Meeting Hall Business Department 

Higher College of Technology is committed towards its contribution in the development of the nation by imparting quality education to the coming generation. . The college focuses on graduating students with practical exposure that will help them to become effective professionals. Business Studies believe that industry interaction is a basic necessity for the overall development of every student. Keeping these objectives in mind, Business Studies Department with the support of Student Affairs Department organized a one day workshop / lecture for the Bachelor Level Students of Advertising Management.

Professionals from Paragon International LLC, a marketing communication company in Oman delivered an interactive discussion session with the students of Advertising Management. Three professionals from the company, Dr Wissam Al Maliki, (Media Strategist); Mr Louai Al Ashfahani (Creative Head and Partner);Aryan Vargas,  Communication Executive, delivered an interactive lecture for the program. They shared their experiences of various advertising projects with the students. They shared the technical implications of the concepts studies in the course Advertising Management.

 Dr. Wissam explained some advertising concepts i.e.  share of voice, clutter, CDI, BDI. He explained how companies plan their advertising budget   bases on these concepts for the better market share. Mr Louai explained how and why the logos of some companies were modified, keeping in mind the objectives of the organizations. Students were given exercises to implement the concepts.

End of the session the students thanked the guest speakers for their support to enhance their knowledge with a formal vote of thanks. The students understood how to apply theoretical concepts in practice. The speakers were felicitated with certificates by the HoD of Business Studies Department. 

In future more of such interactive sessions are required to prepare the Young Omani Professionals, suitable for the Dynamic Industry. 

View Photos from the Event
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