Welcome to the Marketing Section at Higher College of Technology. The field of marketing is concerned with developing an understanding of how consumers and producers interact in markets. The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Effective marketing is critical for the long-term success of any business organizations because this function insures that the firm attracts, retains and grows customers by creating, delivering and communicating superior customer value. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with skills.

The marketing program in HCT is designed for students who envision a career in which marketing plays a central role. The faculty members in the marketing section disseminate the knowledge via the courses ranging from basic (consumer behavior) to Strategic (marketing strategy) and industry verticals (services marketing, marketing for non-profit organizations). As a result, students acquire the best possible insight of the marketing world.

Domains of Marketing:

• Marketing management
• Sales management
• Advertising management
• Retailing
• Branding
• Marketing research
• Product management, etc.

Careers in Marketing:
As every organization has a marketing function therefore, career opportunities for graduates are plentiful like

• Marketing managers
• Brand /Product managers
• Sales managers,
• Advertising managers,
• Retailing, Others.

Head of Section